30 Oct Schmidty’d All Over
Matt Hoying:“Did you have Schmidty review the plans?”Mike Goettemoeller:“Yeah, and he Schmidty’d all over them.”
“Googled.” “Skyped.” “FedExed.” When your name becomes a verb, you know you’ve made your mark. Case and point: Brian Schimdt, whose detailed, in-house plan reviews chock full of mark-ups have become a verb. To “Schmidty” something is to review drawings thoroughly, and heavily question, correct, and/or suggest revisions that produce a better project.
This leads us to wonder what it might mean someday if “Choice One” became a verb. Perhaps it could mean “always choose green,” as in “When Kaye went shopping for new running shoes, she Choice Oned it and bought the green and purple pair.” Or maybe “to always focus on the delights of pizza,” as in “Andy was impressed by the variety at the buffet. Despite the selection, he was happy to Choice One it and chose pepperoni pizza.” Or, finally, it might mean “to do what you can to make someone else’s day better,” as in “Tony wasn’t keen on taking the Mindset photo, but he Choice Oned it and posed anyhow.”
You may not be able to see it in the photo above, but half of the text in the pictured plans are Brian’s red notes, carefully inserted in the PDF to send back to the designer in one of our three offices. Come to think of it, if Brian would make his corrections in green, perhaps we could say he both Schmidty’d it AND Choice