24 Sep The Only Choice
Brian Schmidt:
“My eye doctor is an advertiser for us. He kept flipping lenses saying ‘Choice One or Choice Two?'”
We notice a green shirt across the room at a conference, and we automatically think it’s a coworker. We hear someone talk about their “first choice” in a situation, and we know they’ve used the wrong phrase to indicate the best selection. We are given two options during an eye exam, and we know which choice is the right choice, even if it leads to ineffective prescription eyewear.
We just can’t help ourselves. When we spend each day wearing green, surrounded by green, living the Choice One mindset (pun intended), it just happens. Don’t worry about our mental states–we promise we’re not brainwashed!