Choice Mindsets

08 Feb 1993

“Did you just quote Naughty By Nature?”

– Jeff Puthoff

Being that they are an early 1990s rap group, and being that Jeff Puthoff isn’t much of a hip-hop kind of guy, you might be surprised to find out that …

25 Jan Fashion Versus Function

“Megan doesn’t care about fashion, she cares about function.”

– Jeff Puthoff

Yes, those are plastic shopping bags on Megan’s feet. And yes, she put those on her feet voluntarily (to keep her feet dry in the rain). And yes, …

11 Jan Blimps

Tony: “A ‘blip’? Are you sure it’s not a ‘blimp’? You know, like the Goodyear Blimp.”

Kaye: “It’s definitely not a ‘blimp.’ What if it was the Hindenburg and came crashing down?”

Tony: “Well, that’s why you want to watch

28 Dec Holiday Letter

“Kaye, get back here, we’ve got a Mindset for you.”
– Various

Dear family and friends,

Happy holidays! As the year ends, we just wanted to send a letter telling you all how things have been going in the Choice …

14 Dec The Mullet of Choice One

“Matt, in the mullet of Choice One, you’re the business in the front and I’m the party in the back.”
-Kaye Borchers

…and apparently, the “Mullet of Choice One” is an unnatural shade of coppery polyester.

If you haven’t …

30 Nov Smart and Skinny

“Write that down, Kaye. Puthoff called me both “skinny” and “smart” in the same week.”
– Wes Goubeaux

Geez, the compliments are flying around here.

Since Jeff Puthoff told Wes he was skinny and smart, might as well throw in …